Consumers choose to spend their money or join groups based on the reviews of the said group or establishment.
Worth repeating: consumers choose to spend their money based on the reviews of the establishment
Some Key Statistics According to BrightLocal Consumer Review Survey for 2017:
• 85% of consumers trust online reviews as much as personal recommendations – That is Powerful
• Positive reviews make 73% of consumers trust a local business more
• 49% of consumers need at least a four-star rating before they choose to use a business – That’s half of consumers
• Reviews are key when consumers decide to deal with local businesses
• 68% of consumers left a local business review when asked – with 74% having been asked for their feedback
• Consumers read an average of 7 reviews before trusting a business – up from 6 the prior year
Did you know that reviews have to be 90 days old or less or Google and the review reading public see them as not relevant?
Customers are more likely to click on a result with 4 and 5 star ratings, as opposed to a result with 3 or below. And, the better your click-through rate, the more confidence Google has in placing your business higher in results.
You customers also look at the number of reviews as more relevant than just the 4 of 5 star rating… If a business has 5 stars and only 3 or 4 ratings and another has 4.5 stars and 75 ratings, the customer will almost always choose the latter.
The best course of action is to be proactive about collecting reviews from customers.
Every business organization must have an automated process that brings in positive Google reviews on a daily or weekly basis if they want to stay relevant today.
Does yours?
Our Review Platform will take care of all of that for you – And, you can try it out for 30 days FREE.
Fill out the form on the Home page or the Contact link and we’ll get you started right away.